We’re operators who have built, scaled, and led inside sales teams inside real B2B organizations — with real quotas and real accountability.
Revenue Optics was born from two decades inside complex B2B distribution organizations.
Across multiple enterprises, we saw the same challenges:
Revenue Optics was built to fix those gaps — not with slide decks, but with systems, playbooks, hiring rigor, and execution cadence.
To help B2B organizations build disciplined, high-performing outbound sales engines that generate predictable growth.
We don’t deliver theory.
We design operating systems for revenue — combining structure, talent, enablement, and accountability into one aligned motion.When structure improves, revenue follows.
At Revenue Optics, our values are operating principles. They guide every system we design and every team we build.
We keep it simple, tactical, and aligned with what actually moves the needle in outbound sales.
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Every framework, playbook, and process we bring has been shaped by two decades in the trenches.
We believe great results come from great teams. We train, coach, and build cultures that last.
This book lays out the operating system required to turn reactive inside sales into a proactive growth engine. Written for executives in distribution and manufacturing who are ready to create predictable organic growth. Get the first chapter and book launch updates.
Revenue Optics was founded by an executive who has led sales transformation initiatives across some of the most respected names in B2B distribution.
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Built the first outbound inside sales team
Scaled from 0 to 90 sellers
Delivered consistent double-digit revenue growth
A $9B+ industrial distributor
Delivered consistent double-digit revenue growth
Established the first centralized sales operations function
Led initiatives across territory design, onboarding, compensation, CRM, and training
Revenue Optics is structured like a platform company, not a traditional consulting firm.
Advisor, Finance & Operating Discipline
Advisor, Finance & Operating Discipline
Matt brings more than 30 years of senior finance leadership across global and PE backed distributors, with direct experience steering distributors through M&A, ownership transitions, and PE exits. He has served as Chief Financial Officer at Envoy Solutions (a FEMSA subsidiary), Vice President and Chief Financial Officer at North American Corporation, and Chief Financial Officer of WESCO's data communications and security business, serving more than 400 branches across North America. His PE pedigree includes leading finance through a Harvest Partners ownership cycle and the subsequent acquisition by WESCO International, and earlier serving as Vice President and Controller at Alliant Foodservice, the $6 billion foodservice distributor owned by Clayton Dubilier and Rice and ultimately sold to Royal Ahold. Earlier in his career, he held senior finance leadership roles at ConAgra Foods Integrated Logistics and Fortune Brands. Matt partnered directly with Ali Hasham at WESCO to build the financial case for proactive inside sales coverage, work that drove double digit growth. At Revenue Optics, he imposes CFO level discipline on ROI models, proposals, and platform economics, and helps distributors and their PE sponsors position sales transformation as a strategic growth investment rather than a cost line.
Strategic Commercial Advisor
Strategic Commercial Advisor
Ljupco is one of the most recognized commercial leaders in industrial distribution. He currently serves as COO and President Americas at OPAL Associates Holding AG and previously spent more than six years as President and CEO of supplyFORCE, the industrial distribution cooperative representing some of North America's largest MRO and industrial distributors. Before supplyFORCE, he led Global Accounts for Enterprise and Technology at WESCO Distribution for nearly seven years, owning commercial strategy across some of WESCO's largest enterprise customers. His broader career spans Executive Vice President of Global Business Development at Salute Mission Critical, Sales Director Americas at Molex, and Commercial Director at Nexans Cabling Solutions. That trajectory, from cooperative CEO to global accounts leader at a top five electrical distributor to commercial leader on the supplier side, gives him pattern level insight into how commercial models perform across distributors, suppliers, and enterprise customers, exactly the perspective PE sponsors want at the table. At Revenue Optics, Ljupco advises the leadership team on commercial development, go to market strategy, executive positioning, and the practical application of data and AI inside complex commercial environments. For PE backed distributors and industrials clients, he brings
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Director, Revenue and Value Creation
Director, Revenue and Value Creation
Garret leads Revenue and Value Creation across Revenue Optics' Consulting and Recruiting business lines. He owns the operating discipline that ensures every client engagement, every recruiting search, and every account expansion delivers measurable financial impact for the distributor or PE sponsor on the other side. While Revenue Optics' senior advisors bring decades of distribution operator experience, Garret imports the commercial rigor of a high growth SaaS environment, where account economics, retention, and expansion are tracked weekly and tied directly to the P&L. Most recently, Garret led account management at OfferZen, where he delivered 30% revenue growth in his first year by rebuilding the client engagement model, redesigning onboarding, and tightening team execution. At Revenue Optics, he applies that same SaaS grade discipline to a distribution context: clear scorecards, structured account planning, and a relentless focus on retention, expansion, and turning client wins into reference proof points for PE sponsors and distribution leaders.
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Founder & CEO
Founder & CEO
Akansha leads AI Products and Solutions at Revenue Optics, the engineering function turning the firm's distribution sales IP into productized software. She manages the AI and automation team and is responsible for the firm's flagship AI product roadmap, purpose built for the inside sales motion inside B2B distributors and the leaders who run those teams. Her remit covers product architecture, AI integration, platform infrastructure, and the build to launch lifecycle. She translates Ali's operator IP and the firm's consulting frameworks into tools that distribution leaders can actually run inside their sales organizations. Her focus is shipping software that is grounded in industry reality, validated by paying clients, and structured to scale across the firm's growing roster of PE backed distributor and industrials engagements.
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Program Manager, CEO Office and PMO
Program Manager, CEO Office and PMO
Muskan runs the CEO Office and PMO at Revenue Optics, anchoring program management, execution rhythm, and cross functional delivery across the firm. Her job is to make sure the operating system runs: weekly scorecards, OKR reviews, milestone tracking, and the documentation discipline that lets a fast scaling firm build once and reuse always. She brings a project coordination and Agile delivery background spanning SaaS, marketplace, and tech enabled environments, with hands on experience standing up KPI dashboards, governance workflows, and stakeholder reporting that surface blockers before they become escalations. She is SAFe POPM certified and currently completing her Scrum Master and PMP credentials. At Revenue Optics, she ensures the operating cadence stays disciplined as the firm scales toward its next phase of growth.
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Manager, Talent Strategy
Manager, Talent Strategy
Sabz leads Talent Strategy and new client acquisition for Revenue Optics' Recruiting business line, the engine that places sales talent into PE backed B2B distributors and industrials companies. Her mandate is to build the client portfolio, expand the firm's footprint with hiring leaders inside distribution, and turn every search into a strategic partnership rather than a transactional placement. She brings a B2B sales and recruitment operator background, most recently as Business Development Manager at Manpower, where she built a high value client portfolio across multiple industries, ran the full sales cycle from prospecting through close, and consistently exceeded revenue and retention targets. She combines consultative selling with a sharp eye for hiring demand signals, exactly what distribution clients need from a recruiting partner who understands the role of inside sales, outside sales, and sales leadership in driving organic growth.
We’re a cross-functional team of strategists, RevOps specialists, designers, and growth experts—working together to drive measurable revenue outcomes.
New book (coming soon)
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Ali Hasham is a nationally recognized sales leader who helps B2B distributors scale revenue through outbound sales and sales excellence.
With 20+ years of experience across Fortune 200 and private equity–backed organizations, Ali built Motion Industries’ first outbound inside sales team, growing it to 90 sellers and driving sustained double-digit growth. He has led sales operations, enablement, CRM, compensation, and AI-driven selling initiatives that deliver measurable results.
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