Stop Hiring Salespeople.
Start Predicting Revenue.

The Sales Excellence Index™ helps organizations identify the candidates most likely to succeed in outbound B2B sales. Powered by AI and built from over 26 years of commercial leadership experience, every assessment evaluates the behaviors that drive real sales performance not generic personality traits.

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Hire smarter
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Reduce hiring risk
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Build stronger sales organizations

Trusted by Commercial Leaders

Distribution

Manufacturing

Technology

Business Services

Professional Services

Wholesale

Why the Sales Excellence Index™

Don't Measure Personality. Predict Performance.

Most hiring assessments tell you how someone thinks. Very few predict how they will perform. The Sales Excellence Index™ was purpose-built to evaluate the commercial behaviors that consistently separate high-performing outbound B2B sellers from average performers.

Rather than measuring personality alone, it analyzes execution, coachability, commercial thinking, resilience, prospecting discipline, AI adoption, and long-term sales potential.

A commercial intelligence platform for better sales hiring decisions.
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Designed for CEOs, CROs, sales leaders, and private equity operating partners.
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Evaluates behaviors that map directly to outbound B2B execution.
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Turns hiring signals into executive-ready recommendations.
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Helps leaders identify risk before extending an offer.
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Platform Advantages

Purpose-built for outbound sales hiring.

Six premium intelligence layers help leaders evaluate whether a candidate can create pipeline, learn quickly, and execute in a modern commercial environment.

Built for
Outbound Excellence

Measures the behaviors required to generate pipeline, win new business, and execute outbound sales.

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Built from 26 Years of Commercial Leadership

Powered by decades of real-world experience building high-performing sales organizations.

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AI
Readiness Included

Evaluates how effectively candidates leverage AI to research, communicate, prepare, and sell more efficiently.

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Predictive
Hiring Recommendation

Receive an AI-powered recommendation based on commercial behaviors and performance indicators.

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Interview

Intelligence

Highlights behavioral risks, coaching opportunities, and targeted interview questions before extending an offer.

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Development & Training Recommendations

Get focused 30-, 60-, and 90-day training recommendations based on identified skill gaps and coaching needs.

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What We Measure

We Measure What Actually Predicts Sales Success

The Sales Excellence Index™ evaluates
the commercial behaviors that matter most in today's
outbound B2B sales environment.

Sales DNA

Natural selling behaviors and intrinsic motivation.

Prospecting & Pipeline Generation

Ability to consistently create new opportunities through proactive outreach.

Commercial Intelligence

Business acumen, curiosity, customer understanding, and value-based thinking.

Execution Discipline

Follow-through, consistency, accountability, and operational excellence.

AI Readiness

How effectively candidates leverage modern AI tools to improve sales productivity.

Growth Mindset

Coachability, adaptability, resilience, and long-term development potential.

Sales DNA

Natural selling behaviors and intrinsic motivation.

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Inside the Report

Executive Intelligence Before You Hire

Every assessment produces a comprehensive hiring and development report that helps commercial leaders evaluate candidates, identify potential risks, and create a focused 30-, 60-, and 90-day training plan.

Overall Sales Excellence

Strong Hire

Overall Score
91/100
Hiring Recommendation
Strong Hire
Performance Category
High Potential
Behavioral Risk
Moderate-Low
AI Readiness
88/100
Commercial Summary
Executive Ready
Competency Breakdown

9 MEASURES

Competency
Score
Prospecting
92
Communication
87
Commercial Curiosity
84
Sales Discipline
90
Coachability
88
Resilience
82
Relationship Development
79
Closing
81
AI Adoption
88
Executive Hiring Summary

RECOMMENDATION

Top Strengths
9Strong prospecting discipline, high coachability, and clear commercial curiosity.
Potential Risks
Validate consistency under pressure and comfort with structured accountability.
Development Areas
Ramp plan should reinforce closing process and account prioritization.
Suggested Interview Questions
Ask for examples of pipeline creation,
lost-deal learning, and AI-assisted research.
30-, 60-, and 90-Day Training
Advance candidate with targeted follow-up on execution discipline.
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Comparison

See What Traditional Assessments Miss

Sales Excellence Index™ is designed around the realities of outbound B2B selling, not broad personality profiling.

FEATURE
Sales Excellence Index™
Traditional Assessments

Built for Outbound B2B Sales

AI Readiness Assessment

Predictive Hiring Recommendation

Behavioral Sales Competencies

Commercial Intelligence

Interview Risk Flags

Executive Hiring Summary

Sales-Specific Insights

How It Works

Simple for Candidates.
Powerful for Hiring Managers.

A fast, structured process turns candidate responses into executive-ready hiring intelligence.

Candidate Receives Assessment

Send the assessment link during your hiring process.

Assessment Completed

Candidate completes the assessment in approximately 20–25 minutes.

AI & Behavioral Analysis

Responses are analyzed against outbound B2B sales success indicators.

Executive Report Generated

Leaders receive a polished report with risks, strengths, and recommendations.

Hire with Confidence

Use the recommendation to make a faster, clearer hiring decision.

ROI Lens

One Bad Sales Hire
Costs Far More Than This Assessment

The cost of a poor sales hire extends far beyond salary. Organizations lose revenue, pipeline, management time, recruiting investment, onboarding costs, and valuable market opportunities.

The Sales Excellence Index™ helps identify hiring risk before an offer is ever extended.

Lost Revenue

Reduce the risk of missed quota contribution and delayed pipeline creation.

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Hiring Costs

Protect recruiting investment by improving confidence before the offer stage.

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Ramp Time

Identify candidates with the execution discipline and coachability to ramp faster.

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Management Time

Equip leaders with interview intelligence and clearer development priorities.

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Built by Commercial Operators

Built by Sales Leaders.Not Personality Test Companies.

Most hiring assessments tell you how someone thinks. Very few predict how they will perform. The Sales Excellence Index™ was purpose-built to evaluate the commercial behaviors that consistently separate high-performing outbound B2B sellers from average performers.

Rather than measuring personality alone, it analyzes execution, coachability, commercial thinking, resilience, prospecting discipline, AI adoption, and long-term sales potential.

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Built inside sales organizations from startup teams to more than 90 sellers.
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Supported commercial operations across hundreds of customer-facing locations.
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Hired and coached hundreds of sales professionals.
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Designed proactive outbound sales systems that drive measurable revenue growth.
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Integrated AI into modern commercial organizations to improve sales productivity and execution.
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Not an HR personality assessment.

A predictive commercial decision platform.

Every section of the Sales Excellence Index™ is designed to help leaders see whether a candidate can execute, adapt, prospect, learn, and contribute to revenue in a modern outbound sales environment.

Readiness
and Adoption Signals

 

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Years of commercial
leadership input

 

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Sales competency
dimensions

 

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Executive-ready
hiring recommendation

 

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