Revenue Optics is offering 05 invitation-only Coverage Gap Assessments at SHIFT 2026 for PE-backed distributors ($200M–$3B) a focused 3-week diagnostic that quantifies under-covered accounts, revenue at risk, and the impact of a redesigned coverage model.
Request an Assessment Slot
Request an Assessment Slot
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$15,000 engagement
offered at no fee for this cohort
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Fewer than 05
companies will be selected.
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Ali Hasham spent 25 years inside distribution, at WESCO International, TruckPro, and Motion Industries. He built proactive inside sales teams from zero to 90+ reps across more than 400 branches. He did not advise on those builds. He ran them.
Revenue Optics exists because of one observation. The coverage gap in PE-backed distribution is well understood and consistently under fixed. Operators know the problem. What they do not have is a quantified view of what it is costing them in EBITDA today, and in enterprise value at exit. That is what this assessment delivers. In three weeks.
Scope a Three Week Assessment
Scope a Three Week Assessment
Each $1 of incremental EBITDA from improved coverage can create ~$8 in enterprise value at exit. Most operators don’t quantify this when evaluating commercial investments. This assessment gives you that number account by account.
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$8 EV created per $1 of incremental EBITDA at exit
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80% revenue from 20% of accounts → remaining 80% = opportunity
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60-70% of inside rep time spent on reactive inbound at the average distributor not proactive coverage
Four deliverables. Delivered by Ali Hasham and a Revenue Optics analyst across four structured touchpoints over three weeks. The executive readout is presented to your leadership team directly.
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This application takes approximately 90 seconds. It is deliberately short. The one question that matters most is question 4.
While you wait: Check how Revenue Optics structured a coverage model redesign for a $650M industrial distributor post-acquisition.
Commercial Coverage Diligence Sprint
Commercial Coverage Diligence Sprint
